Axiom Chiropractic
Axiom - (n.) Self-evidently true The name "Axiom Chiropractic" was inspired by chiropractic philosophy itself. Just as the earth rotates around the sun and 2+2 equals 4, chiropractors believe in the innate power of the body to heal itself. This is a self-evident truth. The owner and lead doctor, Dr. Matt, wanted to blend his modern health concept and coastal California background with a friendly, neighborhood-first approach to create a welcoming healing space. Inspired by the pharmaceutical symbol Rx, I designed a secondary 'Ax' mark. Alongside a shorthand, "Axiom Chiro," this helps to challenge the conventional healthcare space while retaining a local and approachable office atmosphere.
Deliverables
Naming
Visual Identity System
Creative Direction
Web Design
Social Media Graphics
Print Collateral
Partners
Detoured Creative
